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Customer Survey: Subscriptions vs. Store Orders
Hi Folks! Thanks for taking the time to answer these few questions!! Your answers are going to help us a lot as we figure out how to transition from our current web platform to a new one.
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For Customers with a Full or Half Box Subscription: How often do you like to edit your box contents, and how often do you prefer to take our selection?
I log in 90% - 100% of the time and change the contents
I log in 50% to 90% of the time to change the contents
I log in less than half the time to change it.
I usually just take your selection.
I always take your selection as is, I don't use the option to change my order
Do you value the fact that if you happen to forget to log in and place your order, at least you know you have our default box coming so you aren't stuck without an order for that week?
Yes, I like having the safety net in case I forget to log in and order before Monday at 5:00 pm.
No, I don't use the subscription this way.
I don't have a problem forgetting to log in each week.
If we stopped doing the Full and Half Box, and switch over entirely to a store-based model that required you to log in each week and place your order manually, would you miss this?
Yes I would miss my subscription, I really like your model the way it is.
No, I change my order every week anyway, so it wouldn't really make a difference to me.
I prefer this. I have been meaning to cancel my subscription anyway and just do Webstore Access.
If you were required to log in each week, and continue to get our weekly email when the store opens, do you anticipate ordering less often due to the time and effort it takes to log in, navigate the store, and place your order manually? To be brutally honest with you all, we are considering doing this, but want to know if we will see a drop in sales based on the extra effort it would take to get your weekly order placed.
Yes, this could result in me ordering slightly less often.
I don't think so, I think I would still order on the same frequency.
Yes, I would order much less often if I had to log in every week.
We are also considering placing the subscription boxes in the webstore as an item you can purchase. You could buy just the "Box of the Week" or you could buy that box and add on other items. Or you could just ignore the "Box of the Week." We would place a link in the weekly email to allow you to go directly to the page for buying the box of the week with just a few clicks. This would replace the subscription, but it would be so easy to order the very same box any week you want it with just a few clicks. We may even offer a percentage discount on the box in return for you taking our selection. The selection for the week would be listed both in the email, and on the page for buying the week's box. Do you like this idea? Or do it like it better the way things are? Please share any other comments with us here!! We value your thoughts, suggestions and feedback so much! We want to make the most awesome local food buying system ever!
Thanks for the help!!! :) Click the submit button above to complete the survey, and get taken straight to the webstore! M/D
Contact: Max Becher