Hello and Welcome! My name is Max Becher, founder of Ojai Farmstand, and First Steps Farm in Ojai. I started the Farm Stand one year before starting our farm because I recognized that marketing is a weak link in the sustainable agriculture movement. Farmers markets, CSA and roadside stands are all great, but I saw an opportunity to reach many more people with healthy food and provide local farms with more business from an online store that sells exclusively local products to the local community, using cutting edge technology married with simple, efficient logistics. That desire gave birth to Ojai Farm Stand in 2013, and we have never looked back since.
Although we manage an online business, we are farmers at heart, and the farm is the core of what we do. We want to see more families earning their livelihood by healing the soil and feeding their communities. We want to shorten the food chain between farmers and consumers, either connecting them directly or ideally with only one or two middle men helping in between. Not only will that leave more money in the farmer's pocket, it connects all of us with the Farms that sustain our very life! What a rich story to be part of, and we want to bring as many people into that story as we can.
We make every effort to tell our own story as best we can, not only through this website but also through our blog at firststepsfarm.com. We invite you to be an integral part of this exciting journey of feeding ourselves from local soils farmed with loving care.